A fluid formula that gently removes everyday dirt, impurities and styling products from the scalp and the hair, without creating dryness on the scalp. The anti-reflective deep purple colour helps to neutralize yellow tones to enhance the shine and definition of hair colour. The formula helps to deliver toning results while protecting the hair and giving a boost of shine. For optimal results, the Brightening Shampoo should be massaged onto the scalp and evenly distributed from roots to ends for a uniform effect. Once applied, leave on for one minute before rinsing to allow the conditioning agents to detangle and nourish the hair. Our barbers recommend using it up to two times a week, alternating with a second shampoo from the Barbiere line for a complete hair care solution. Suitable for white and grey hair only, and all skin types.